Specialized in the estimated 1.4 billion advertising revenues Search Engine SEO agency. With its tax optimization, Google France has said that 193 million euros in turnover in 2012. Generated by Google in France advertising revenue in excess of € 1.4 billion. This figure comes from an estimate made by an agency specializing in SEO Internet. The study, to be published Thursday and obtained by Le Figaro gives a whole new insight into the actual activity of Google France, which reported only 193 million euros turnover in 2012 in France.
The agency VRDCI originally calculation, analyzed for one year from November 2012 to 2013, some 4.2 million keywords likely to be sought by French Internet users. Among these expressions, 3% had an AdWords auction, that is to say a set by advertisers to display prominently in the results and paid advertising on Google every click a visitor. Based on the estimated volume of searches for these terms, the number of clicks and their average cost, the study estimates that Google generates 2.6 million in advertising revenues in France. “This is the accumulated data exact cost AdWords expressions studied” says Antoine Mussard, head of the agency. The total turnover, if the same breakdown of revenues is applied to France in the world, then came to € 3.9 million. Extrapolated over 365 days, it reaches 1,438,933,660 euros.
A figure close to previous estimates
The result is an estimate. The study is based on the average cost advertising tool provided by Google, which is not necessarily the exact cost paid by advertisers final. In addition, the calculation made by a specialist SEO, which sells a better presence in the search engine results without the advertising platform AdWords. However, the estimate falls within the range of other calculations previously with other methods, away from the € 193 million reported by Google France. Tips of the American giant to lower revenues in France are known. The majority of advertisers who spend the advertising platform Google AdWords are charged from Ireland, the European headquarters of the group. French teams that perform a “marketing support” for large customers, receive a commission on advertising revenue, essentially covering their costs.
This tax optimization is scheduled to Google blame the government and a tax investigation. It allowed him to pay only € 6.5 million of corporate tax in France in 2012 , a net profit of € 8.3 million. Most American high-tech groups have implemented similar systems when deployed abroad. Several avenues are being explored to conduct Internet groups to pay taxes according to their actual activity in the countries where they work, especially in the OECD
Source : racers-republic.com/technology1223/google-declare-only-13-of-its-revenues-in-france-1177