Last week Google announced its new Hummingbird algo update, putting lots of SEOs into doubts and concerns – what should this algo change mean to you and your website? To make sure you don’t get down into panic and plan your SEO strategy wisely, we’ve put up this short guide to explain what Hummingbird update is, how it affects your rankings and how to adapt your SEO strategy to benefit from the changes.
So, what do we know about Hummingbird?
Though announced on September 26 only, Hummingbird was in fact released a month before that and is said to affect 90% of search queries. Unlike Penguin and Panda, Hummingbird is not a penalty-based update (aimed at cleaning the SERPs from low-quality content), but a change in the way Google reacts to different types of queries, which lets the search engine now get the actual meaning behind a query, rather than the separate terms in it.
Besides, the algorithm is called to better deal with conversational queries, considering the growing number of mobile search users and voice searchers. So Hummingbird is all about Google being able to catch users’ actual search intent and find the content that matches this intent the best. But what does this mean for Internet marketers and SEO? Well, it means a few things become increasingly more important, and first of all – the content on your site. The name of the game is relevance and your content needs to be deep and rich, rather than just fluff stuffed with keywords. Now to get a better idea of how to adapt your digital marketing strategy to that change, you need to understand which mechanisms Google probably uses to achieve the relevance goal and what each of them means for your site.
We Should follow these rules :
1. Adapt your keyword strategy for conversational queries
2. Leverage synonyms and co-occurring terms
3. Strive for co-citation
4. Re-consider your anchor texts
5. Pay more attention to Universal Search listings
6. Utilize structured data markup
Source : link-assistant.com/news/google-hummingbird-update.html?icf=email